Yemeni coffee is one of fastest-growing trends in the global coffee market. Also known as "the world's original coffee," Yemeni coffee is specifically gaining traction for its unique and strong flavor profiles and traditional farming practices. 

Did you know that the global coffee shop market is projected to reach $237.6 billion by 2025, growing at a CAGR of 3.8%, with specialty coffee experiencing a 5-7% annual growth rate? Yemeni coffee is positioned as a premium product with a story and consumers are increasingly seeking unique experiences.

Why Franchise with Moka & Co?

Franchising with us is not just a smart investment—it’s the chance to join a brand that’s changing the coffee industry. Our mission is to connect people through the universal language of coffee.

We’ve expanded to 20 locations in just one year, demonstrating the strength of our concept and the demand for our product. When you partner with us, you gain access to a proven business model that has demonstrated profitability and sustainability, along with expert support.

Benefits of Joining Moka & Co:
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1. Excellent Yemeni Coffee

Investing in our Yemeni coffee shop franchise offers a lucrative opportunity to gain access to rare, sought-after coffee at competitive prices while supporting the sustainable growth of Yemen's coffee industry. We exclusively use high-quality Yemeni coffee beans, ensuring unmatched flavor profiles due to distinctive farming techniques and environment. Our artisanal drinks are crafted using data from our customers to meet evolving tastes. By building transparent partnerships with local farmers, we prioritize sustainable sourcing, fair trade, and small-batch roasting—values that consumers increasingly care about.Investing in our Yemeni coffee shop franchise offers a lucrative opportunity to deliver a premium coffee experience. Franchise partners gain access to rare, sought-after coffee at competitive prices while supporting the sustainable growth of Yemen's coffee industry. We exclusively use high-quality Yemeni coffee beans, sourced from distinctive microclimates and traditional farming techniques, ensuring unmatched flavor profiles. Our artisanal drinks are crafted using customer-data-driven insights to meet evolving tastes. By building transparent partnerships with local farmers, we prioritize sustainable sourcing, fair trade, and small-batch roasting—values that resonate with socially conscious consumers.

2. Established Brand Trust & Recognition

Moka & Co. has built a trusted and recognized brand that resonates deeply with customers. Joining us means the advantage of our strong market presence, expertise, and loyal customer base, ensuring you start on solid footing from day one. Storytelling is central to our brand, helping us build meaningful connections with customers and stand out in the market. This allows you, as the franchise owner, to focus on growing your business.Moka & Co. has built a trusted and recognized brand that resonates deeply with customers. By joining us, you’ll gain advantage of our strong market presence, expertise, and loyal customer base, ensuring you start on solid footing from day one. Our passion for storytelling is central to our brand, helping us build meaningful connections with customers and stand out in the market. This allows you, as the franchise owner, to focus on growing your business and dedicating your energy to the aspects that matter the most.
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3. Comprehensive Support for a Seamless Launch

From architectural design to project management, we’re there to help you launch your franchise seamlessly. Our design team ensures your location embodies modern functionality and aesthetic appeal, tailored to your market and budget. We guide you through construction and setup with expert project management, eliminating guesswork and reducing waste. Strong vendor relationships ensure you get the best pricing for inventory and equipment. Our trusted system guarantees your success from day one.

On average, new Moka & Co. locations open in 3-4 months.
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4. Access to Industry Expertise

Did you know that approximately 20% of small businesses fail within their first year, and by the five-year mark, nearly 50% have closed their doors? We are committed to your success. From initial onboarding and training to ongoing support, our experienced management team is always by your side, offering insights into tools, industry trends, innovative practices, and operational efficiencies to keep you ahead of the competition.
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5. Marketing Assistance

We take care of large-scale, impactful marketing campaigns to drive customers to your location. By leveraging successful strategies that have worked in the past, we guide your localized marketing efforts while allowing you the freedom to make informed decisions that work best for your customers. With strong brand foundations and guidelines already in place, you have a clear roadmap to success and the confidence to drive your Yemeni coffee business forward.
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6. Lucrative Growth Opportunities

The franchise model is designed for scalability. Whether you want to operate a single location or expand to multiple, we match your ambitions. Our market research and development assistance can help you identify locations and opportunities for expansion. We prioritize existing franchise owners over new franchise requests, giving you first priority to expand and grow within our network.